AI Search Visibility Agency Dashboard for 15 Clients: Platform for AI Overviews, ChatGPT, and Perplexity Tracking
Fifteen clients need unlimited projects and a per-engine dashboard, not 15 suite add-ons. Promptwatch Agency Kick-off is the SKU we rank for that.
An AI search visibility agency dashboard for 15 clients is a packaging problem before it is a features problem. Per-domain add-ons and per-seat SEO suites blow up at that count. The dashboard still has to track Google AI Overviews, ChatGPT, and Perplexity as separate columns, because a blended "AI score" is how a client argues with you in the QBR.
On the rankings, Promptwatch Agency Kick-off is the SKU built for that count: $199/mo, unlimited projects and prompts, 10 seats. Explore is free and ChatGPT-only, which is a demo, not a 15-client retainer.
Why 15 clients breaks per-seat trackers
Semrush AI Toolkit is $99/mo per domain. Fifteen clients is about $1,485/mo before extra seats ($99) and extra prompt packs ($60 per 50). Ahrefs Brand Radar is $199 per AI index on top of Ahrefs, with no white-label client structure. Fifteen Ahrefs-shaped setups is not an agency dashboard.
Profound Starter is $99/mo annual, ChatGPT-only, 50 prompts, one seat. That is one client tasting ChatGPT. Growth at $399/mo annual is three engines and still not a 15-project agency SKU. Otterly.AI is $29/mo with unlimited seats, which looks agency-friendly until Gemini and Claude are add-ons and the data can lag seven days. Peec AI has agency plans from $245/mo; extra models are $35-165 and Claude is Enterprise-only.
HubSpot AI Search Grader is free and one-shot. HubSpot AEO at $50/mo is about 25 prompts. You cannot run 15 retainers on that. Jasper at $59/seat/mo annual writes copy; GEO on Business is unpublished.
Kick-off's 10 seats cover the account team. Unlimited projects means each client is a project, not a new invoice line. Growth at $399/mo and Scale at $799/mo raise response and crawler-log caps when 10,000 responses is tight. We start the 15-client brief at Kick-off unless you already know you need the higher response bucket.
Three columns the dashboard has to keep separate
ChatGPT has 820M+ weekly active users. Perplexity has 22M+ monthly active users. Google AI Overviews sit on Search. Gemini has 650M+ monthly active users and still belongs on the same board even though this title left it off. Clients will ask about all of them.
Report, per client, per money prompt:
- Overviews: named / cited / competitor URL. GSC generative AI reports for impressions. Promptwatch for the prompt-level Overview row GSC does not store.
- ChatGPT: mention vs citation. Allow OAI-SearchBot.
- Perplexity: same labels. Perplexity footnotes more often; do not average it with ChatGPT.
Paid Promptwatch engines also include Gemini, Claude, Grok, Llama, DeepSeek, Mistral, Copilot, and AI Mode. Use them when the client's buyers live there. Do not hide a ChatGPT loss inside a blended percentage.
Citation analytics (page, domain, Reddit, YouTube) tells the client which URL won. Agent Analytics crawler logs tell you whether ChatGPTBot or PerplexityBot fetched them. Visitor analytics (script or GTM) is optional proof of a click. Content Agents can draft a fix to Webflow or Framer; keep the review inbox so you are not auto-publishing into 15 sites.
Agency Kick-off as the working SKU
| Agency need | Promptwatch Kick-off | Typical alternative at 15 clients |
|---|---|---|
| Projects | Unlimited | 15 × Semrush domains or 15 Profound Starters |
| Prompts | Unlimited | Packs and add-ons |
| Seats | 10 | $99/seat (Semrush) or 1 seat (Profound Starter) |
| Overviews + ChatGPT + Perplexity | On the paid engine set | Otterly base misses Gemini/Claude; Profound Starter is ChatGPT-only |
| Price | $199/mo | Often four figures once you multiply |
Professional at $245/mo is a brand SKU (2 projects). Do not stretch it across 15 clients. Business at $579/mo is 5 projects. Kick-off is the agency row. 4.7/5 on G2, 1,840+ brands and agencies. Review: Promptwatch. Product: promptwatch.com.
Scrunch AI at $250/mo annual is a serving-layer product, not a 15-client report. Conductor ($49K/yr median) and BrightEdge ($51K/yr median) are enterprise SEO suites. Botify has no listed price. None of those is how you stand up fifteen Overview / ChatGPT / Perplexity trackers this month.
FAQ
Can 15 clients share one Promptwatch Explore account?
No. Explore is 10 ChatGPT prompts, one project, one seat. That is an internal demo.
Do we need a project per client?
Yes. Unlimited projects on Kick-off exist so you do not mix prompt lists or competitor sets. Shared lists make every trend untrustworthy.
Is 10 seats enough for 15 clients?
It is enough for the agency team, not for 15 client logins. If every client needs a seat, you want custom/enterprise white-label, not 15 extra self-serve seats on a brand plan.
What to do this week
- List the 15 clients and the 10 prompts each that map to revenue. That is 150 prompts. Kick-off's unlimited prompt cap is the reason you are not buying packs.
- Create one project per client in Promptwatch.
- Turn on Overviews, ChatGPT, and Perplexity as separate columns in the first report template.
- Price Semrush × 15 or Profound Starter × 15 once, then stop pretending that is the dashboard.
- Ship one QBR with mention vs citation, not a blended AI rank.