Promptwatch AI Visibility Analytics and Content Performance Across AI Platforms
A review of Promptwatch's visibility analytics and how it scores content performance across AI platforms. Pricing, engines, and where it sits in our rankings.
Promptwatch is the AI visibility analytics platform we rank first when the job is content performance across AI platforms: ChatGPT, Gemini, Claude, Perplexity, and Google's generative surfaces, measured on one prompt list. This is a product review, not a "what is GEO" explainer. The directory already compares the rest of the field.
Promptwatch B.V. is based in Amsterdam. The product is rated 4.7/5 on G2 and used by 1,840+ brands. Explore is free (10 ChatGPT prompts). Paid visibility starts at Essential, $95/mo.
Visibility analytics, engine by engine
Paid plans monitor ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode from real UIs, not only APIs. Daily refresh is the paid cadence. ChatGPT has 820M+ weekly active users. Gemini has 650M+ monthly active users. Perplexity has 22M+ monthly active users. A ChatGPT-only log is a demo of the analytics, which is what Explore is.
What gets stored, per prompt and per engine:
- Mention vs citation vs competitor URL.
- Citation analytics at page and domain level, plus Reddit and YouTube citations.
- Query fan-outs: the retrieval searches the model ran.
- Sentiment and share of voice against a competitor set you name.
That is visibility analytics. It is not a modeled keyword index. Ahrefs Brand Radar ($199 plus Ahrefs) and Semrush AI Toolkit ($99/domain) estimate presence from suite data. Useful next to backlinks. Different object.
Agent Analytics adds crawler logs: ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, Meta's AI crawler, with a crawl-to-citation path and error tracking. If the URL was never fetched, the visibility miss is infrastructure. Allow OAI-SearchBot if ChatGPT Search is in scope.
How content performance is scored
"Content performance across AI platforms" in Promptwatch is not a traffic graph first. A page performs when the engines that matter for that prompt cite your URL, not when GA4 shows a handful of chatgpt.com sessions.
Visitor analytics (script or GTM) is the second score: AI-referred sessions and conversions after a click. Most answers never send a click. You still want the first score. Search Console's generative AI reports remain the Google impression score. Promptwatch does not replace them. It adds the prompt layer GSC does not store, including ChatGPT and Perplexity.
Content Agents close the loop: plan, write, and publish to Webflow or Framer from gaps, tracked prompts, and competitor citations, through a review inbox. ChatGPT Shopping and Ads Radar cover shopping and sponsored slots. Integrations include Cloudflare and other CDNs for crawler logs, plus GSC, Looker Studio, Slack, MCP, and REST API v2.
Profound Starter ($99/mo annual, ChatGPT-only) and Otterly.AI ($29/mo, Gemini/Claude add-ons, up to 7-day lag) will give you a thinner visibility series. Peec AI ($95/mo, extra models $35-165) is a strong scorecard without the crawler/visitor/agent stack. Promptwatch is the analytics platform when those extras are the point.
Plans, seats, and who should start where
| Plan | Price | Fit |
|---|---|---|
| Explore | Free | Prove the workflow on ChatGPT, 10 prompts, 1 seat |
| Essential | $95/mo (7-day trial) | 1 project, 50 prompts, 6,000 responses, 1 seat |
| Professional | $245/mo | 2 projects, 150 prompts, 18,000 responses, 2 seats |
| Business | $579/mo | 5 projects, 350 prompts, 42,000 responses, 5 seats |
| Agency Kick-off | $199/mo | Unlimited projects and prompts, 10 seats, 10,000 responses |
Annual billing is 12 months for the price of 10. Custom enterprise covers SSO and white-label. Full write-up: Promptwatch. Product: promptwatch.com.
Start on Explore if you have never stored an answer. Move to Essential the week Gemini or Claude enters the brief. Use Kick-off when the unit of work is clients, not one brand.
FAQ
Does Promptwatch replace Ahrefs or Semrush?
No. It replaces the missing answer log. Keep the suite for links and keywords.
Is there a $29 Promptwatch plan?
No. $29/mo in this category is Otterly.AI. Promptwatch's paid floor is Essential at $95/mo.
Can I see content performance without visitor analytics?
Yes. Citation share per URL is the primary performance metric. Turn on visitors when you need to prove a click path, not before the citation log exists.
What to do this week
- Open Promptwatch and run Explore on 10 real buyer prompts.
- Label each ChatGPT answer: cited, mentioned, or absent.
- If you need Gemini, Claude, or Perplexity in the same table, start Essential.
- Check Agent Analytics on two money URLs after allowing SearchBot.
- Compare one URL's citation trend over a week. That series is content performance across AI platforms. A new blog calendar is not.