LLM Brand Monitoring AI Search Visibility Platform: Otterly, Peec AI, Profound
Otterly, Peec, and Profound are the LLM brand-monitoring names. We still rank Promptwatch first as the AI search visibility platform next to them.
LLM brand monitoring on an AI search visibility platform is the Otterly / Peec AI / Profound bake-off everyone runs. Those three names show up in RFPs because they are easy to shortlist. We still rank Promptwatch first when the platform has to be more than a mention tile. Essential is $95/mo. Explore is free (ChatGPT, 10 prompts).
Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed.
The bake-off treats "LLM brand monitoring" as a single checkbox. It is not. A mention score answers "were we named." An AI search visibility platform also stores which URL was cited, whether a crawler fetched the page, and whether a session arrived. Otterly, Peec, and Profound (on the public SKUs) are mostly the first object. Promptwatch paid plans are the fuller shape.
This is not social listening. Meltwater and Brandwatch stay on public posts. Assistant answers are a different pipe. Do not merge the counts.
The three names
| Tool | Brand-monitoring shape | From |
|---|---|---|
| Otterly.AI | Fast, 4 base engines, lag | $29/mo |
| Peec AI | Daily scores, 3 models, screenshots | $95/mo |
| Profound | Enterprise logo; Starter is ChatGPT-only | $99/mo annual |
| Promptwatch | Prompts + citations + crawls + visits | $95/mo |
Otterly: Gemini and Claude are add-ons. Lite is 15 prompts. Up to a 7-day lag. No traffic attribution. Useful to prove the category exists. Weak as a weekly enterprise slide.
Peec: extra models $35 to $165. Claude on Enterprise. No backfill. Monitoring only. Agency from $245/mo. G2 4.9. Best tracking UI many teams have seen. Still a mention product.
Profound: Growth $399/mo annual (3 engines). Enterprise reported $2,000 to $5,000+/mo. Directional citation counts; G2 reviewers have seen numbers that diverge from manual ChatGPT checks. Setup 1 to 3 months. Starter is a ChatGPT taste billed yearly.
Promptwatch paid: ChatGPT, Gemini, Claude, Perplexity, Overviews, and the rest of the paid set, daily from the real UI. Citation analytics (page, domain, Reddit, YouTube). Agent Analytics. Visitor analytics via script or GTM. Sentiment and share of voice. Professional $245/mo. Kick-off $199/mo. 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Product: promptwatch.com. Directory: rankings.
How to run the bake-off without lying to yourself
Write 15 brand and category prompts from sales language. Run them by hand once so you know what "good" looks like. Then load the same list into the tool you are about to buy.
Price Otterly with Gemini/Claude add-ons if those engines are in the brief. The $29 headline is incomplete once they are required.
Price Peec with a fourth model if three is not enough. Screenshots are a real plus for decks. They are not crawler logs.
Read the Profound SKU. If it says Starter, you bought ChatGPT-only. If Enterprise is live and the engines match, keep it and add Promptwatch for crawls and visits.
Promptwatch Explore then Essential is the path we rank when you need the platform shape on a public monthly price. Explore fails multi-engine LLM monitoring on purpose. Essential is the first paid row that includes the engines and the extra layers.
FAQ
Which of the three should I buy?
Otterly to prove the category. Peec if the committee wants screenshots. Profound if Enterprise is signed. Promptwatch as the operational platform.
Is this social listening?
No.
Can I keep all three and add Promptwatch?
Yes. Do not mix refresh cadences on one chart. Otterly's lag and a daily log are not the same series.
What to do this week
- Write 15 brand prompts from sales, not from a keyword export.
- Trial Promptwatch Explore, then Essential.
- Price Otterly with add-ons and Peec with a fourth model.
- Read the Profound SKU on the invoice, not the logo on the slide.
- Compare /#tools.