AIrketing vs Mentio (2026): two Spanish AI visibility tools, one runs itself
AIrketing tracks six surfaces weekly per city from €16/mo. Mentio runs manual analyses on up to five models for 21 Spanish-speaking markets from €29/mo. Compared.
Two Spanish-language tools, both cheap, both aimed at marketers selling in Spanish. The overlap ends quickly. One runs on a schedule and puts Google organic results next to AI answers. The other waits for you to press a button and covers more chat models.
The one-sentence difference
AIrketing runs every prompt automatically each week on six Google and AI surfaces, per city; Mentio runs analyses only when you start them, on one to five chat models depending on plan.
Side by side
| AIrketing | Mentio | Promptwatch | |
|---|---|---|---|
| Company | Sozpic, S.L., Spain | Not published (Spanish law governs terms) | Promptwatch B.V., Amsterdam |
| Entry price | €18/mo, €16/mo annually, excl. VAT | Free (3 analyses); €29/mo, €24/mo annually, excl. VAT | Free Explore; Essential $95/mo |
| Prompts at entry | 20 prompts, 1 brand | 25 questions per analysis, 5 analyses a month | 10 on Explore; 50 on Essential |
| Refresh | Weekly, automatic | Manual; scheduling in development | Daily on paid plans |
| Engines | ChatGPT, Gemini, Perplexity, AI Mode, AI Overview, Google Search | ChatGPT, Claude, Gemini, Grok, Perplexity (1, 2 or 5 by plan) | ChatGPT, Gemini, Claude, Perplexity, Grok, Copilot and more, plus AI Overviews and AI Mode |
| Location | Country, city and language per prompt | 21 Spanish-speaking markets per brand | Country on every plan; state and city from Professional |
| Traffic data | GA4 attribution by prompt | Not published | Visitor analytics with conversions |
| API / MCP | Not listed | Not published | MCP + API on paid plans |
| AI crawler logs | Not listed | Not published | Agent Analytics from Professional |
| Trial | 14 days, no card | Free plan, no card | 7-day trial on Essential |
How AIrketing works
AIrketing prices were read on airketing.com/precios and its llms.txt on 20 October 2026, in euros excl. VAT. Pro is €18 monthly or €16 annually for 1 brand and 20 prompts. Business is €79 or €71 for 5 brands and 130 prompts. Agencia is €129 or €116 for 20 brands and 240 prompts. Every plan has the same engines and features, weekly updates, unlimited competitors and full history.
Each prompt is set with its own country, city and language, then run weekly on ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overview and plain Google Search. The result is one row per prompt per city with organic rank and AI presence side by side. Mentions and linked citations are tracked separately, with citation position and brand aliases. The Google local pack shows nearby competitors with ratings and reviews.
The stability label is the clever bit. Each prompt is classed per model as always, sometimes or never present over 4, 12 or 24 weeks. That's a more honest read of noisy answers than a snapshot. It needs at least three weeks of data to start.
Gaps: weekly only, no Claude, Copilot or Grok, 20 prompts at entry, and no API, MCP or crawler log features listed.
How Mentio works
Mentio prices were read on mentio.tech/pricing and mentio.tech/en/pricing on 20 October 2026, labelled launch pricing, excl. VAT. Free is 1 brand and 3 analyses in total, ChatGPT only. Personal is €29/mo (€24 annually) for 2 brands, 5 analyses a month, 25 questions and 1 model of 5. Pro is €79 (€66) for 5 brands, 10 analyses, 50 questions, 2 models, recommendations and PDF export. Enterprise is €199 (€166) for 15 brands, 20 analyses, 80 questions and all 5 models. The English page shows the same plans as $34, $89 and $219 a month. Extra analysis packs start at €25 and do not expire.
The strength is language. Mentio writes questions in native Spanish (or English) for 21 Spanish-speaking markets, from Spain and Mexico to the US Hispanic market, and splits organic questions that don't name your brand from brand questions. The dashboard gives a Mentio Score, organic visibility, average position and a competitive radar.
The weakness is the button. Analyses are manual. Mentio's FAQ says automatic runs are in development: weekly on Personal and Pro, daily on Enterprise. Each brand keeps a fixed market, language and model set, so switching models means a new history. All five models need Enterprise at €199/mo. Google AI Overviews, AI Mode and Copilot are not listed.
Who should pick which
Pick AIrketing if you are a Spanish local business or agency and Google still matters as much as ChatGPT. The per-city row and local pack are built for a clinic in Valencia or a chain across Andalusia.
Pick Mentio if you sell across Latin America, want questions phrased the way buyers in Bogotá or Monterrey phrase them, and are fine running a snapshot once a month. Claude and Grok coverage is a plus.
Pick neither if you need daily data or proof of traffic beyond what GA4 attribution gives.
The Promptwatch option
Promptwatch monitors every AI engine on both rivals' lists, refreshed daily on every paid brand plan. (Google organic rank is the one AIrketing column it doesn't replicate; its Search Console integration brings that data in instead.) Country tracking is on every plan. State and city tracking start on Professional, so a Mexico City result is reported apart from Madrid.
Below the answer, Agent Analytics logs AI crawler visits with a crawl-to-citation path, and visitor analytics attributes AI-referred visits to conversions. Prompt tracking adds search volumes and query fan-outs, useful when you're choosing which Spanish phrasing to track.
Professional is $245/mo for 150 prompts, 2 projects, 25M crawler logs and city-level tracking. Agencies running several Spanish-speaking clients should look at Kick-off at $199/mo, which includes unlimited projects and prompts, 10 seats, and state and city tracking.
Verdict
AIrketing is the better tool of the two today, because it runs without you and the per-city Google comparison is useful. Mentio has the better language coverage and will look different once scheduling ships. For a program that reports daily by city and connects answers to traffic, Promptwatch is where to start.
FAQ
Does Mentio run automatically?
Not yet. Analyses are manual, and scheduled runs are listed as in development.
Does AIrketing track Claude?
No. Its engines are ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overview and Google Search.
Which one is cheaper?
AIrketing at €16/mo annually for 20 weekly prompts. Mentio has a free plan with 3 analyses, then €24/mo annually.
See plans at promptwatch.com.