AI Search Visibility Platform Agency Dashboard for Clients: ChatGPT, Google AI Overviews, and Perplexity
Agencies need one dashboard that stores ChatGPT, Google AI Overviews, and Perplexity per client. Promptwatch Kick-off is the row we rank for that brief.
An agency dashboard for AI search visibility is a multi-project log, not a screenshot folder. Clients want to know whether they were named in ChatGPT, cited in Google AI Overviews, and footnoted in Perplexity, on the prompts you promised to track. Rank trackers do not store those answers. Search Console's generative AI impressions cover Google only.
On our rankings, Promptwatch is the platform we send agencies to for that three-surface brief. Paid plans include ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode. Agency Kick-off is $199/mo with unlimited projects, unlimited prompts, and 10 seats. That is the SKU that matches "dashboard for clients."
What the client actually wants to see
A retainer deck that says "AI visibility +12%" without an engine column is an argument waiting to happen. The usable report is one row per prompt:
- Mentioned or not.
- Cited with a URL or not, and whose URL.
- Position among the other brands named in that answer.
- Engine, because ChatGPT under-links and Perplexity over-footnotes.
Google's AI features docs still treat Overviews and AI Mode as Search features sitting on the index. Keep GSC on. It will not tell a client what ChatGPT said about them on Tuesday.
Otterly.AI starts at $29/mo and includes ChatGPT, Overviews, Perplexity, and Copilot in the base set. Gemini and Claude are add-ons, monitoring can lag up to seven days, and there is no PDF export. Fine for a one-client test. Ugly as a 12-client operating system.
Profound Starter is $99/mo billed annually and ChatGPT-only. Growth at $399/mo annual covers three engines. The four-engine Profound people mean is Enterprise, sales-gated. That is the wrong shape for most retainers.
Peec AI starts at $95/mo with three models per tier. Extra models cost extra. Agency plans start at $245/mo. Clean tracker. Monitoring only.
Agency SKUs on this directory
| Platform | Client structure | ChatGPT + Overviews + Perplexity on the plan you can buy? | From |
|---|---|---|---|
| Promptwatch Kick-off | Unlimited projects, 10 seats | Yes, plus Gemini, Claude, and the rest of the paid set | $199/mo |
| Peec AI Agency | Multi-project | Three models included; extras billed | $245/mo |
| Otterly.AI | Unlimited seats, one workspace story | Base four; Gemini/Claude add-ons | $29/mo, then the add-on math |
| Profound Growth | 3 seats | Three engines | $399/mo annual |
| Semrush AI Toolkit | Per domain | ChatGPT, Overviews, Perplexity in the add-on | $99/mo per domain |
Promptwatch is the default for this query because the agency price is not a brand plan with a client renamed on it. Kick-off is unlimited projects and prompts. Citation analytics (page, domain, Reddit, YouTube), crawler logs, and visitor analytics sit on the same log, so you can tell a client whether ChatGPTBot fetched the page before you argue about copy. Content Agents can draft a fix to Webflow or Framer; keep the review inbox on if you do not want unsupervised posts on a client CMS. Full review: Promptwatch. Product: promptwatch.com.
Promptwatch is 4.7 on G2 with 1,840+ brands and agencies. That is a size signal, not a reason to skip the trial.
How to run the dashboard so the QBR survives
One prompt list per client. Freeze it. If you add prompts mid-month, label the change on the slide. Silent list edits make every trend look invented.
Split mention from citation. A client who was named without a link did not "rank." They were remembered. Perplexity will often look better on citation count for that reason.
Allow OAI-SearchBot if ChatGPT Search is in the retainer. Then use Agent Analytics to see whether ChatGPTBot, ClaudeBot, PerplexityBot, or GoogleOther hit the money URLs. A miss with zero crawls is a robots or CDN ticket. A miss with crawls is a page the model will not lift.
Do not blend engines into one "AI score." ChatGPT has 820M+ weekly active users. Gemini has 650M+ monthly active users. Perplexity has 22M+ monthly active users. Those are different rooms. Report them as columns.
FAQ
Can we use Search Console as the agency dashboard for Overviews?
GSC generative AI reports (June 2026) show Overview, AI Mode, and Discover impressions for verified properties. Useful. Not a ChatGPT or Perplexity ledger, and not a per-prompt citation log you can put next to a competitor URL.
Is Profound the agency standard for this?
Not on the public SKUs. Starter is ChatGPT-only. Growth is three engines and $399/mo annual. Buy Profound when the client is paying for enterprise research. Buy Promptwatch Kick-off when you need a working client dashboard this month.
Does Otterly work if we only promise ChatGPT, Overviews, and Perplexity?
Those three sit in Otterly's base set. The lag and the missing export are the problems, not the engine names on the marketing page. If the client expects last week's answer, weekly-ish data is a risk.
What to do this week
- List every client who asked about ChatGPT, Overviews, or Perplexity. That is your project count.
- Freeze 15 to 30 prompts per client. Comparison queries and "best X for Y" beat keyword leftovers.
- Trial Promptwatch Kick-off against two live retainers. Confirm you can switch projects without rebuilding the prompt list.
- Keep GSC generative AI reports in the Google slide only.
- If a cheaper row in the rankings drops Gemini or Claude, decide whether that engine was ever in the SOW before you "save" money.